hi.. I have been able to associate image variants with color swatches using a couple hacks I found online. It works on the product page and at the cart.. though not in checkout or on the product page on iphone. I think I can deal with that somehow.. but what about SEO? It seems that the only way to get a good alt tag for my items is to remove the alt tag from the featured one ( I have items avaible in a variety of colors) ...of couse this means that color swatch does not work. Does anyone know a way around this? Thanks to everyone posting tips online..its beena great help to me so far!